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Poised for expansion: Magento 2 Seminar builds on enthusiasm for flexible and scalable platform

We returned to The Hospital Club in London last week, for our first Magento 2 event of 2016. The evening included an extensive lineup of expert presentations, which attracted eommerce decision-makers from a roster of established brands.

With Magento 2 having launched in November 2015, we centred the discussion around the platform’s performance, and where the opportunities lie for retailers that are looking to upgrade or migrate.

Flexibility, scalability, performance

We kicked off with an introduction by Bas Nawijin, Magento’s Head of Sales for the European market. He shared exciting plans for 2016, that will expand on the incredible steps forward made with Magento 2 in terms of scalability and performance: “Magento is an open and flexible platform. It’s agile and it can scale”.

Indeed, scalability and flexibility were the fil rouge that joined all discussions over the evening, repeatedly raised as the primary reasons to consider upgrading to Magento 2.

And as for performance, we previously touched on Magento 2’s groundbreaking improvements in this blog post, while in this one we expand on what retailers should expect from the new platform.

Byredo and Graze share their experience as Magento 2 pioneers

For a first-hand retailer perspective, we welcomed on stage Rob Bostock, Director of Technology at Space NK, sister company to prestigious fragrance brands Dyptique and Byredo. It was for Byredo that Session Digital built one of the first Magento 2 websites worldwide.

On why Byredo chose to be Magento 2 early adopters, Rob commented: “We’re an innovative and flexible group, and needed a platform that can mirror that, and also scale up as we grow. Rather than having to factor in an imminent update had we chosen the available version of Magento, we went straight for the beta version of Magento 2 – trusting Session as the digital partner that would not only set us up on it, but support us as the platform evolves”.

For more insight into how we worked with Byredo on this pivotal project, which includes four regional sites to cover Byredo’s primary markets, you can read our case study.

Prior to the official launch of the platform, we were also busy with another Magento 2 project, this time for snack brand Graze. Session’s project manager Robbie Ablett gave us an insider account during the seminar, also explaining the reasons behind Graze’s decision to be early adopters.

Edd Read, Graze’s CTO, talked about the launching process in person when he spoke at our previous event in November. You can catch up on his presentation, and more from that seminar, here.

Magento 2 resources

Offering another CTO perspective, Session Digital’s own Alistair Stead explains here what businesses can expect from Magento 2, while Technical Team Leader James Cowie offers a developer’s insight in this video.

For more in-depth information, you can download one of our Magento 2 tutorials, covering both back- and front-end development, as well as guides to the new admin panel.

Thanks to engaging speakers and the support we received from our sponsors Magento, Elastera and PayPal.

If you missed the event, but would still like to discuss getting your Magento 2 project underway with us, do get in touch.


Article update
This article was originally published under Session Digital, which unified with Inviqa in June 2016. For more information about the unification visit