Back to blog home

Session Digital pioneers Magento 2 platform with Byredo and

As Magento announces the official launch of Magento 2, the long-awaited update of its immensely successful ecommerce platform, we’re delighted to reveal our team has launched a site for luxury fragrance brand, Byredo, on the new platform with healthy snack brand,, to follow.

Session is one of just a handful of partners selected to take part in the Magento 2 beta program, a small collection of experienced partners approved to build with Magento 2 ahead of general release. and Byredo are among the first in the world to power their ecommerce operations with Magento 2, which can handle up to 1 million unique visitors and to £3.6million gross revenue per hour.

Edd Read, CTO at, says:

Graze has always had technology right at the heart of the business, and we decided that a pure SaaS platform for the new online shop would be too restrictive for us. The beauty of Magento 2 is its balance of features – such as high performance, scalability and improved checkout functionalities – along with the ability to modify and integrate it into our own technology. Session Digital’s Magento expertise and connections made it the ideal partner to work with in a beta capacity.

Edd Read, CTO at

For merchants like and Byredo, Magento 2 brings a host of changes in the way merchants build and manage their stores. With improved administration, accelerated performance, easier customisation, and improved scalability, Magento 2 will firmly position its users in the global ecommerce market.

Alistair Stead, CTO at Session Digital, explains:

For customers looking to develop and modernise their online offering, upgrading to Magento 2 offers an opportunity for brands to provide their customers with the latest in web capabilities and feature development. With its open source nature being particularly attractive to fast-growing brands, along with its improved checkout capabilities, early adopters of the technology can expect significant online transactional benefits.

Alistair Stead, CTO at Session Digital

Rob Bostock, director of technology at SpaceNK, the group behind Byredo, added:

Our eCommerce strategy is constantly developing in line with consumer demand. Using the Magento 2 platform, Session Digital has developed a website that will ensure our online offering is providing our customers with the high quality service they have come to expect, boosting our performance at the same time.

Rob Bostock, director of technology at SpaceNK

Session is proud to have worked extensively with the Magento 2 beta and to be recognised as one of a limited number of Magento 2 Trained Solution Partners.

Our team has spoken at conferences, written tutorials, and contributed to the code, and will continue to do so as more merchants turn to Magento 2 to fortify their ecommerce.

To find out more about Magento 2, or for specific advice about your personal upgrade or migration path, our Magento 2 consultants can help. Get in touch to find out more.


Further Reading

Article update
This article was originally published under Session Digital, which unified with Inviqa in June 2016. For more information about the unification visit