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Magento Enterprise Cloud Edition: what, why, and when

At its annual conference in Las Vegas, Magento announced a new addition to its product portfolio: Magento Enterprise Cloud Edition. The product was shrouded in secrecy until the official announcement alongside a host of partnerships with the likes of and Fastly. But what exactly is Magento Enterprise Cloud Edition? Why all the fuss? And what will it actually offer retailers?

In short

Magento Enterprise Cloud Edition is a brand new product that will sit alongside Magento’s Community and Enterprise offering. Currently, retailers using Magento have to manage their own hosting, whether via a hosting partner, or by buying their own servers. Magento Enterprise Cloud Edition is hosted meaning setting up and running a Magento store just got a whole lot easier.

Under the hood

Magento Enterprise Cloud Edition is a platform-as-a-service offering built on Amazon Web Services’ (AWS) global infrastructure. In one move, Magento has removed the hassle of hosting sites in multiple countries, managing load capacity, and made it possible to introduce more dynamic deployment processes. By building Cloud Edition on AWS, Magento merchants can rest easy knowing their sites can handle demand and instead spend more time optimising their stores for customers.

The other partners

As well as AWS, Magento announced a series of strategic partner services that make up the Cloud Edition package. These include

  • – An extremely flexible cloud hosting solution. Speed and automation is the name of the game here. Development environments can be created, tested, and merged quickly while its infrastructure is designed to run system components in isolation. Merchants will be able to experiment and react quickly without affecting the rest of their systems should anything go wrong.
  • New Relic – The beast of application performance monitoring, New Relic goes far beyond standard system monitoring. New Relic will assess everything from server infrastructure through to browser performance. In addition, its suite of tools lets you simulate traffic load to ensure everything performs as it should.
  • Blackfire – Blackfire offers focused performance monitoring for your PHP code and helps you target any bottlenecks.
  • Fastly – A real-time Content Delivery Network that will quickly diagnose problems and make speedy changes in the event of performance issues. Crucially, it also inspects traffic to your site, will mitigate DDoS attacks and keep sensitive data safe. Magento will now be able to address security concerns at a much higher level before merchants need to act.

Pricing and availability

Cloud Edition is due to launch on 1 May 2016, and will run Magento 2.0 onwards. The price, quoted on customer-by-customer basis, will include:

  • Full Magento 2 Enterprise Edition license
  • Fastly CSN and DDoS protection
  • Unrestricted versions of New Relic and Enterprise
  • Continuous cloud integration tools with unlimited users
  • Capacity to expand with peak traffic at no additional cost
  • Some provision for overage charges (if over bandwidth allowances)
  • 24/7 support services

Magento will introduce lower tier pricing later in the year. Speak to a Magento partner or Magento itself to discuss specific requirements and pricing for your organisation.

The verdict

With Cloud Edition, Magento is taking on the bigger players in the ecommerce platform market. By removing the difficulty of setting up and managing hosting, Magento has created a very tempting prospect for retailers; easily scalable, completely controllable ecommerce under one single fee. We expect to see Cloud Edition become the bastion of Magento’s commitment to high-performing, customisable ecommerce.

And that’s not all

Among the buzz around Cloud Edition, Magento also announced the launch of the Magento Marketplace, a new 'app-style' store that has replaced Magento Connect.

The old Connect marketplace regularly came under fire for duplicate extensions, blatant plagiarism, and little quality control. The new Marketplace for Magento 2 has firmly put an end to this. The new store is fully curated and extensions are only released for download following strict performance and quality tests.

The result is a smaller, but decidedly better quality, marketplace of modules. Merchants buying extensions can now be sure their module has been validated for quality, functionality, and has been formally approved by the Magento team itself.

Magento in 2016

Following the launch of Magento 2 and the formal split from eBay Enterprise, Magento has had a busy year. The arrival of Magento Enterprise Cloud Edition and the new Magento Marketplace directly addresses feedback that Magento has received for years. It’s a new phase for Magento, and one we are thrilled to see.

Article update
This article was originally published under Session Digital, which unified with Inviqa in June 2016. For more information about the unification visit

Image: Divante @Imagine 2016