For the consumer, shopping for gifts online can be difficult – particularly when it comes to predicting the recipient’s size and colour preferences. Many retailers have introduced gifts cards as a solution to the problem, but it’s not the most thoughtful option and it comes with an obvious price tag. Recently launched Loop Commerce aims to make it a lot easier for the customer to purchase the perfect present for their loved one.
The SaaS-based service is essentially a separate checkout flow for consumers shopping online for someone else. When a retailer has Loop Commerce installed on its website, the customer can click on an e-gift button and an email will be sent to the gift’s intended recipient, telling them the item has been chosen for them. They will then be asked to input their shipping address and pick the size and colour where necessary. What’s more, if they aren’t happy with the present as a whole, they can exchange it discreetly there and then.
Here at Session we’re excited about Loop and we think it’s just what the market needs. In fact, we’re one of the first agencies to utilise Loop, installing it for two online retailers in preparation for the busy Christmas period. Not only will Loop give consumers a more satisfactory gift buying experience, it has huge benefits for the vendor. “Loop Gifting has endless potential. It will give online retailers a better insight into consumer behavior and their products and it will also reduce returns and exchanges,” says Richard Jackson, Director of Session Digital. UK retail analysts estimate online returns as ranging from 25% to 50%, depending on the type of product, and Loop Commerce hopes to tackle the problem by ensuring the recipient approves of the present before it is dispatched.
Read a commentary by our Creative Director, Alex Blaney.
We look forward to seeing how this innovative gifting system helps retailers and consumers in the future.
This article was originally published under Session Digital, which unified with Inviqa in June 2016. For more information about the unification visit https://inviqa.com/new-era.